How to Start Your Own Payday Loan Business

Oct 05

As the demand of payday loans continue to rise, there are plenty of entrepreneurs that are able to take the opportunity to start a payday loan business of their own. It is a huge business opportunity and one that anyone could become a huge success at doing.

Payday loan business is in high demand because there are consumers in a variety of different countries such as Korea, Japan, The Bahamas, Australia, United Kingdom, and more!

Since there is a lot of fragmentation when it comes to the payday loan business, it is hard to tell the size of it. Sole proprietors and trading companies are the main type of businesses that own payday loan companies. With that being said there are millions of dollars that have been issued to these people to lend out loans to the consumers. To be precise each month the number is millions of people that are getting a payday loan. No one is keeping track of just how many of these transactions are going through each month.

Before you totally decide that you want to take on the business of payday loans, there are some things that you should first consider; steps that you will need to take for starting the business.

Licensing Model

Licensing implications need to be taken into consideration if you plan to go about the Brick-n-Mortar method for a payday loan business. Each state varies when it comes to the legislation of a payday loan company; you will need to check with the state that you live in to find out what these regulations are. What most of the regulations will state are the maximum funds that will be loaned, how many rollovers are allowed, the outstanding balance time frame, and the amount of fees that can be charged. On top of this, the entrepreneur must decide which method he would like to go with when it comes to issuing loans. Some of the options include:

  • Installation loan model
  • Sovereign Nation model
  • Offshore Model
  • Choice of law model
  • CSO model


After you have taken action and have completed the above for starting your payday loan company, you would next need to decide on what type of software you plan to use to run your online company. For different types of loans, there are different software programs available. It is important to choose your software wisely because the software you choose can determine how successful your online payday loan business will be in attracting clients. With that being said, choose software that has an easy interface to navigate on.

Business Comminciation

Effective communication plays a pivotal role in the success of any payday loan business. It is imperative to establish a communication system that is transparent, streamlined, and productive to ensure seamless coordination across all departments. In the payday loan industry, communication methods span a range, including emails, phone calls, instant messaging, video conferencing, and even Nextgen communications for seamless inter-departmental connection.

Customer Service

Providing excellent customer service is vital when launching a payday loan company, as it cultivates trust with patrons. In general, delivering a positive service experience motivates customers to return and refer your business. To optimize customer service operations, you can consider outsourcing particular tasks to a company offering Live Receptionist for business. These virtual receptionists can supply prompt responses to questions, handle scheduling and appointments, and provide additional customer support. On the other hand, if you have the financial means and resources, you can hire additional staff to provide the same level of customer service.

Buy vs Build

Would it be best to buy a payday loan business that already exists, or should you start from scratch and build your own?


When using the Brick-n-Mortar method for your payday loan store, you will be basically using the same marketing technique as the majority of online businesses. This would include:

  • Newspaper: Leverage the local newspapers to create ads that outline the services you offer and the competitive advantages you have over other payday loan stores in the area.
  • Greensheets: Place ads in the local classifieds section of the Greensheets to reach more potential customers in your area.
  • Radio: Create radio ads that target the local population to promote your services.
  • Billboards: Invest in billboards to promote your business in an eye-catching way.
  • Business cards: Develop business cards that showcase your logo and contact information.
  • Direct Mail: how about a direct mail marketing service? Utilize direct mail campaigns to reach potential customers in the area.
  • Televised Advertisements: Create television commercials that can highlight the services you provide and the competitive advantages you offer.

You can choose the combination of a few of these marketing methods, depending on the budget you have for your advertising campaign. You can also use the commercials to direct customers to your website or social media pages. There are some others that aren’t listed, but you have a large array of options for marketing purposes to choose from.

Author Bio: Larry Smith works for a short term approach for families in need of loans.