Marketing as an industry is so big that it would be virtually impossible to refer to it as just one entity when providing tips, tricks and best-practices to its approach. There is no doubt about its importance – I mean every single business deal or financial transaction involves some kind of marketing at some or other point, so too every single personal or social exchange. If you ask out a girl you like on a date, the process of making her want to go out with you is marketing in one of its most basic forms, so marketing is everywhere and it’s extremely important. It’s crucial, which is why every business you see will more than likely wish to get in touch with a company such as this Melbourne Based Creative Digital Agency Based and many others, in order to improve their marketing on all things digital.