Tips on Getting the Budget to Match the Quality of Your Exhibition Stand

Sep 11

Tips on Getting the Budget to Match the Quality of Your Exhibition Stand

 

Image by S C Hargis via Flickr

You have already made the decision you want to exhibit and now are in the planning process. Signing up to be an exhibitor at any event is a big deal and it’s more than likely you have spent quite a bit of your marketing budget doing so. This is why, choosing the best exhibition stand for your money is essential to ensuring the investment pays off and it’s not just another thing you tried to gain exposure.

When it comes down to marketing your business, exhibitions can be the key to gaining more loyal customers and giving your sales a real boost. However, with so much choice of exhibition stand contractors on the market, you might find it hard to be certain you are getting the best value.  It’s important to remember that just because the price looks cheaper; it may not always be the better deal. When attending an exhibition, stand hire might be more expensive than you previously thought. This is why you should consider the following:

  • How much you are willing to invest
  • How much return on investment you are aiming for
  • How much return of objectives/goals you want

Considering these three key points will help you establish on how much you are willing to pay for an exhibition stand.

Things to consider – where is your brand currently positioned?

It is vital that your exhibition stand’s quality is reflected in where your brand is currently positioned in the marketplace. Are you a fairly new competitor still trying to gain presence? Or are you a fully-fledged brand that is a leader in its field? If you want to cut your budget, remember that going for stands that look too cheap will reflect negatively on your company. It signals that if you are willing to go for a low-cost solution to show off your own brand, you mustn’t be putting in a great deal into creating a quality product for your customers.

Investing a bit more in ensuring the design and construction of your stand is on point will reflect positively on your brand and customers will feel confident to step in to find out more.

So at your next exhibition, the cost of your stand is an important consideration but it is even more important to remember exactly what your stand says about your brand. If it’s within your budget to do so, going for a company that promises quality and has a strong track record is worth it.

Making sure you know where your money is going

When you pay a contractor or exhibition stand company to build your stand, the main chunk of your budget will go into manufacturing it. A third of this goes on the workshop manufacturing process which includes anything from displays to floor and panels. You will also find that there are additional services also included in your payment such as transportation from the warehouse to the exhibition venue. Also the cost for the crew’s accommodation and travel may come into it too.

So when you are comparing different contractors to ensure you get the most for your money, you need to consider the whole package. Exactly what is it that you require and what is it they are offering? Sometimes the less tangible services like those listed above may not be crystal clear so compare services from different companies. See exactly how much they are charging and it will be clearer to see whether the deal is good or not.

To get the best value for money, never go with the first contractor you find but instead keep searching and you will find a great deal that is well worth it.