3 ways office design can enhance your brand

Nov 06

3 ways office design can enhance your brand

When you’re designing an office area, you’ll need to make sure you get the practicalities spot on. From including enough workspace and seating to ensuring you have sufficient storage, there are a host of issues to consider. However, there is more to creating the perfect office than this. If it is planned properly, your workspace will also serve to enhance your business’ brand. Here are three ways in which the look and feel of your office could boost your company’s image.

1) Reflecting your ethos

Branding extends far beyond company logos, slogans and marketing material. If you’re to succeed in promoting an appealing persona for your business, you’ll have to make sure that your brand permeates all aspects of your organisation, including your premises. After all, customers, investors and other parties may visit your office and people can also check out images of your building online.

This means that as well as displaying branded signage in your workspace, it’s important to choose décor and furnishings that reflect your firm’s ethos. For example, if you are promoting yourself as a young, dynamic and forward looking organisation, you may want to use a bold colour scheme and opt for quirky desks and chairs. There’s also the option of incorporating eye-catching breakout seating in a variety of shapes, colours and styles. According to furniture experts Calibre Office Furniture, this kind of furniture can serve to complement the look and feel of businesses’ brands. Meanwhile, if your company prides itself on being at the cutting edge of technology and design, you could showcase this by using lots of glass and steel in your workspace. Simply adding glass-topped desks with chrome detailing can help to give your work area an ultra-modern appearance. Alternatively, if you’re keen to present yourself as a dependable, traditional company, it’s worth ensuring that more understated, conventional materials like leather and wood feature heavily in your office.

2) Giving your firm a professional edge 

Whichever style of furnishings and accessories you opt for to underline your brand message, make sure your office is finished to the very highest standards. Peeling paintwork, shoddy storage and dodgy desks can give people a negative impression of your company and make you seem amateur, which is bad news for your business. After all, a slapdash approach to workspace design may imply that you are similarly disorganised and uncaring when it comes to managing other aspects of your business.

In contrast, if you invest in high-quality décor, fixtures and fittings, and make sure you plan your work area to perfection, you can be confident that your firm will have that all-important professional edge. This can prove crucial when it comes to winning over potential customers.

3) Creating happy and motivated brand ambassadors 

Your office design will also have a big impact on your workers, and this could in turn affect the reputation of your company. After all, in many ways each one of your employees serves as a brand ambassador for your firm. They are the people who deal with your customers and who know the ins and outs of your business. For this reason, they can have a huge impact on the way your company is perceived.

By making sure your personnel have a comfortable, practical office that is pleasant to work in, you can boost morale and help ensure your staff members perform their roles to the very best of their abilities. In turn, this can improve the way third parties view your organisation, which could be good news for your sales levels and, ultimately, your bottom line.

Creating a stylish, practical workspace that reflects your firm’s ideals and aspirations can take a lot of planning and it requires a certain level of investment. However, the positive effects that successful office design can have on your brand should more than make up for all the time, effort and money you put into this process.